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COGNITO, Inc MasterSoft International Pty. Ltd Level 12, 67 Albert Avenue Chatswood, NSW 2067 AUSTRALIA Telephone: +61-2-94128315 Fax: +61-2-94134275

In this customer-centric world, the quality of data within information systems has emerged 
as one of the main keys to success. 

As companies move to establish closer customer relationships, the need to achieve a precise 
and thorough view of customer dealings and transactions is recognised as critical. A direct
result of this is the development of company-wide customer relationship management 
strategies, representing a combination of business processes, information management tools 
and importantly, data. 

Essential to any effective customer focussed strategy is the need for customer information 
that meets the highest possible standards in both quality and integrity. This is the foundation 
block used in building effective customer relationships. 

Often, it is only when attempting to unify customer data from disparate business systems that 
the impact of poor quality customer information is fully understood. While data within individual 
databases may be fit for the purpose for which it was collected, combining data with different 
structures threatens the effectiveness of entire customer relationship initiatives. Adding even 
further to customer information quality degradation are discrepancies which can occur at the 
point of data entry.  As each error occurs, the ultimate effectiveness of customer data is degraded.

Utilising customer information firstly requires that it be as close to 100 per cent error free as 
possible. Only then, can processes such as verifying and matching customer information, do 
organisations have the ability to obtain a total picture of every involvement they have with any 
particular individual, household or company. Such information is the basis for a better 
understanding of customers' needs and buying motives. It establishes the foundation upon 
which to build effective one-to-one relationships.

The bottom line is that reliable and accurate customer information is now more than ever 
essential in establishing effective customer relationships.

Therefore, customer information quality management is very critical and hence, the need to 
develop a standard way of describing Customers (e.g., Identity,  Name, Address, etc.) is a 
compelling one.

As a data quality company committed to solutions for customer information quality with more 
than 12 years of experience in this area, Cognito, Inc. (a  business unit of MasterSoft 
International) has developed two XML applications namely, NAML and CIML.

We welcome your comments and feedback about these two XML applications.



This language has been developed primarily for name and address data management.
Name and Address is crucial for any customer data and our objective is to standardise
the representation of the name and address data. 

Click on any of the following:

  • NAML.DTD - The DTD for NAML
  • NAML.XML - A simple XML data for NAML.DTD
  • Revision History of NAML DTD Please e-mail your feedbacks to Ram Kumar
  • 
    In a customer driven world,  managing the quality of  customer data is extremely 
    important. As such there is no industry standard that addresses customer information 
    quality management. We have now developed an XML language called CIML that helps
    to standardise customer data. NAML is a subset of CIML. You need to have both the
    CIML and NAM-CIML DTDs if the XML data is based on CIML. 
     
    Click on any of the following:
    
    
  • CIML.DTD - The DTD for CIML
  • NAML-CIML.DTD - The DTD for NAML that is part of CIML.DTD
  • CIML.XML - A simple XML data for CIML.DTD
  • Revision History of CIML DTD Please e-mail your feedbacks to Ram Kumar

    We are working on improving these DTDs in order to make them useful for a wide variety of applications. We welcome your feedback on these DTDs and all the feedbacks that we receive will be considered seriously to improve the DTDs. Our objective is to make these DTDs as industry standards. These two XML applications have now been published in XML.ORG and we are closely working with OASIS to make these languages as vendor neutral open industry standards.
  • All the materials provided in this page are copyrighted by Cognito, Inc. Please contact us if you need any further information regarding this.

    Click here to go to the ONE STOP XML RESOURCE CENTRE