Revision History

Date	Version	Description	Author
08/Feb/02	1.0	Initial Draft	Aditi Karandikar

Table of Contents

1. Multimedia Sports Portal 1

1.1 Description 1

2. Participants 1

2.1 Multimedia content providers (ESPN, Ford etc.) 1

2.1.1 Role 1

2.1.2 Relationships 1

2.1.3 Business Objectives 1

2.1.4 Solution Requirements 1

2.2 <Business Entity 2> 1

Business Scenario

1. Multimedia Sports Portal

1.1 Description

X Company is a multimedia services company that focuses on sports event coverage. The company would like to syndicate content from several content providers to create an integrated multimedia portal for Indy Car racing. This integrated service will allow a user to interact in an ongoing car race, by providing live, interactive videos of the circuit with a clickable map alongside. It will also provide videos and info. about the features of the participating cars and interviews with drivers. This scenario describes the use of multimedia in web services not yet possible with existing technology.

2. Participants

2.1 Multimedia content providers (ESPN, Ford etc.)

2.1.1 Role

Multimedia content providers like Sports video providers, Circuit map providers and Car manufacturers make their content available as web services. These services are listed in X company's private registry.

2.1.2 Relationships

Content providers deliver content to intermediary web applications and portals that aggregate content on a unified User Interface. By enabling their content as a web service, aggregators can add them easily. Web Service enabling their content also allows access to multiple distribution channels. Content providers may subscribe to affiliate programs to leverage customer bases.

2.1.3 Business Objectives

· Add new channels of distribution

· Leverage large consumer base through affiliate programs

· Allow for co-branding with affiliates

· Increase the number of consumers

· Maintain brand control downstream

2.1.4 Solution Requirements

The consumer should be able to easily integrate multimedia content in his environment. For certain content providers like map providers, it is important to maintain brand control (copyright included) down the chain of consumers.

2.1.4.1 Functionality

· New distribution channels: Allow consumers to easily provision for new channels of distribution & deployment

· Real-time: Support real-time syndication of content where relevant (E.g. race in real-time)

2.1.4.2 Usability

2.1.4.3 Reliability

2.1.4.4 Performance

2.1.4.5 Supportability

· Support direct client (HTML,WML,etc) or a Web Service, MPEG-4, Flash etc.

2.1.4.6 Constraints

2.2 X Company (Service Provider/Aggregator)

2.2.1 Role

X Company syndicates multimedia content from different content providers to create a multimedia portal service for Indy car racing.

2.2.2 Relationships

Content providers deliver content to X Company’s platform. X Company has relationships with other service providers too. These 3^rd party services are aggregated by X Company on its portal.

2.2.3 Business Objectives

· Create a highly interactive multimedia portal for Indy car racing

· Allow for co-branding with affiliates and content providers

· Increase the number of end users

· Use the best viewer available on the client side.

2.2.4 Solution Requirements

Since the service involves syndication of interactive content from different sources the synchronization aspect is important. Different media such as pictures, video clips, sound and data need to be synchronized to provide a high level of interactivity and a seamless end user experience.

The service would be able to be displayed on the client side by any renderer/player compatible with WSIA interfaces. This would allow the user to interact with an HTML, Flash or Mpeg-4 content.

2.2.4.1 Functionality