[January 23, 2002] AdMarkup description from The New York Times [1998]: "As an agent of The New York Times, Zedak Corp. has developed an advertising-submission system, in place at The Times and at numerous ad agencies since 1985. While engaged in the development of an updated system supporting Internet connectivity and a browser interface, we have encountered many of the ad-entry, markup, and transmission issues currently under discussion by the standards task force. We have addressed these issues, and others, in prototype development. We herein offer -- for the sake of discussion and in an effort to bring some obscure issues to light -- solutions our developers have incorporated in The Times the prototype. We anticipate that members of the standards task force will find this effort useful as they consider ways to resolve markup issues related to publishing in media-independent formats. We encourage members to engage in discussion of the enclosed draft XML DTD and its application in markup code. As the prototype evolves it continues to undergo broad examination..."
References:
- AdMarkup web site
- AdMarkup white paper
- AdMarkup Document Type Definition. See the text version or HTML. [cache]
- Sample Ad in XML [cache]
- The New York Times Advertising Markup Prototype. By Zedak Corp. August 5, 1998. Prepared for consideration at the August 6, 1998 meeting of the NAA Classified Advertising Standards Task Force. 75 pages. See the original/canonical .DOC/Word format version.
- Compound Ads Specification. Admarkup for Compound Ads. By Zedak Corp. Draft August 19, 1998. 11 pages. See the original/canonical .DOC/Word format version.
- AdMarkup downloads
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