Allow tm to contain images or logo content
The current tm element allows only text-based content. In many cases, users have trademarks which are not only represented by a text but by a graphic, such as a logo like Google
This proposal's focus is on allowing images or logo content in the tm element.
It would be possible to use the image element as a container for trademarks that include a logo graphic. However, this might be a too general container and not meet user requirements.
Instead of this, three options should be discussed:
A user wants to place a trademark into a document, however it contains not only text but also graphic elements, specifically a product logo. Of course the user could implement it as an image element, but as it should be processed differently from a standard image, a separate element is desired.
Allowing image to be a child element of tm:
<!ELEMENT tm (#PCDATA | %tm; | %image)*>
Allowing to link an image to a tm:
<!ELEMENT tm (#PCDATA | %tm;)*>
<!ATTLIST tm trademark CDATA #IMPLIED
tmowner CDATA #IMPLIED
tmclass CDATA #IMPLIED
tmimage (yes|no) "no"
tmhref CDATA #IMPLIED>
Adding an image based tm element in parallel to the actual tm:
<!ELEMENT tmi (%alt;)?>
<!ATTLIST tmi href CDATA #REQUIRED
keyref NMTOKEN #IMPLIED
alt CDATA #IMPLIED
longdescref CDATA #IMPLIED
height NMTOKEN #IMPLIED
width NMTOKEN #IMPLIED
align CDATA #IMPLIED
outputclass CDATA #IMPLIED>
A clearly defined container for image or logo based trademarks.
Each of the modifications would require some hours of work for the dtd and the language ref.