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COGNITO, Inc MasterSoft International Pty. Ltd Level 12, 67 Albert Avenue Chatswood, NSW 2067 AUSTRALIA Telephone: +61-2-94128315 Fax: +61-2-94134275
In this customer-centric world, the quality of data within information systems has emerged as one of the main keys to success. As companies move to establish closer customer relationships, the need to achieve a precise and thorough view of customer dealings and transactions is recognised as critical. A direct result of this is the development of company-wide customer relationship management strategies, representing a combination of business processes, information management tools and importantly, data. Essential to any effective customer focussed strategy is the need for customer information that meets the highest possible standards in both quality and integrity. This is the foundation block used in building effective customer relationships. Often, it is only when attempting to unify customer data from disparate business systems that the impact of poor quality customer information is fully understood. While data within individual databases may be fit for the purpose for which it was collected, combining data with different structures threatens the effectiveness of entire customer relationship initiatives. Adding even further to customer information quality degradation are discrepancies which can occur at the point of data entry. As each error occurs, the ultimate effectiveness of customer data is degraded. Utilising customer information firstly requires that it be as close to 100 per cent error free as possible. Only then, can processes such as verifying and matching customer information, do organisations have the ability to obtain a total picture of every involvement they have with any particular individual, household or company. Such information is the basis for a better understanding of customers' needs and buying motives. It establishes the foundation upon which to build effective one-to-one relationships. The bottom line is that reliable and accurate customer information is now more than ever essential in establishing effective customer relationships. Therefore, customer information quality management is very critical and hence, the need to develop a standard way of describing Customers (e.g., Identity, Name, Address, etc.) is a compelling one. As a data quality company committed to solutions for customer information quality with more than 12 years of experience in this area, Cognito, Inc. (a business unit of MasterSoft International) has developed two XML applications namely, NAML and CIML. We welcome your comments and feedback about these two XML applications.
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This language has been developed primarily for name and address data management. Name and Address is crucial for any customer data and our objective is to standardise the representation of the name and address data. Click on any of the following:
In a customer driven world, managing the quality of customer data is extremely important. As such there is no industry standard that addresses customer information quality management. We have now developed an XML language called CIML that helps to standardise customer data. NAML is a subset of CIML. You need to have both the CIML and NAM-CIML DTDs if the XML data is based on CIML. Click on any of the following: